Tony Lux - Marketing Luxury Goods the French Way

Publications

How to pick a winning logo to make your brand memorable

Written by Tony Lux, directly from Paris.

December 23, 2017

Nowadays, many companies tend to go in the wrong direction when choosing a logo, by opting for a more complicated one, instead of a simple one. Less is better. The more elaborate the logo is, the less remarkable and memorable‚Ķ Read More »