WE HELP COMPANIES HAVE CLIENTS
FALLING IN LOVE WITH THEIR BRAND,
THE FRENCH WAY

Tony Lux - Marketing Luxury Goods - The French Way

Based on extensive research and one-on-one interviews with more than 50 of the most legendary CEOs of luxury brands in the world — from Louis Vuitton and Coco Chanel, to Dom Pérignon, Montblanc and Rolex — Tony Lux has has identified how the most elite brands applied the French Way to their marketing.

OUR METHODOLOGY IS BASED ON:

  • Performance. We do believe in delivering outstanding results.
  • Love. Our French Way Formula© makes your clients feel loved.
  • Elegance. We do believe in doing beautiful things.

SOME OF OUR RECENT WORK DONE

  • Finding a hidden profit center.

    The client wants to grow but he has reached a plateau, being one of the most profitable dentists in France.

    Cabinet Dentaire IES

    Our solution:

    Most dentists are not happy or profitable. Their traditional education does not teach them how to find the right location, manage their business, find and keep customers. The client will turn his valuable knowledge into a new profit center. He will start an online school where he will teach how to run a profitable automated clinic to other dentists in France. Nobody did it before, he is the first one to do it.

  • Using current untapped resources to diversify by creating a new business, in another industry.

    gouvernance

    The client has a sales network selling tax optimization solutions. He is an ex French secret services agent, passionated about self-help.

    Our solution:

    To be the very first company doing self-help inspired by the military world. To invite generals, secret agents and military officials to share their best practices on how to get stronger emotionally and mentally. This innovative positioning is also addressing the market’s need for learning from real experts who are almost impossible to reach.

  • Finding a slogan that will be memorable on the market place, to increase the brand awareness.

    The client has an amazing service and product line for women, doing
    high-end nail beauty treatments. However, her branding does not convey her greatness to the public.

    Her previous slogan “Yours naturally” is too generic. It could be used by a lot of different companies like pharmacy, cosmetics, organic food, etc.

    nuktis

    Our solution:

    To use the French slogan “de belles mains sinon rien”. The slogan is matching with their unique offer which guarantees all customers beautiful hands when going to their esthetic salons (or they get refunded). It also has a rhyme which makes it easy to stick to the mind. And a memorable slogan leads to a memorable brand.

  • Adding a new product line to an existing business.

    les-cles-de-abondance

    The client needs to create new products matching with his current position on the marketplace. He is teaching how to reach financial prosperity.

    Our solution:

    We gave him the following names for his new products:

    • Secrets of Millionaires.
    • The Keys of Abundance.
    • Double your Revenue.
  • Rebranding a national company to enter the international markets.

    The client’s company in the French market is all about getting an explosive growth. It was a unique positioning, but only on their national French market. However, many companies are promising similar results on the English speaking market. Often times, to expand to new markets,
    a company needs a new strategy.

    explosive-business

    Our solution:

    We worked with the client to create a worldwide unique positioning, brand, slogan and methodology to be seen as new and innovative on the global market.

    • The new brand name: Signature.
    • The new slogan: The Signature Scaling System.
    • The new methodology:
    1. Seal your Style.
    2. Deal with Style.
    3. Scale with Style.
  • Positioning your company to differentiate yourself from the competition.

    stop leads

    The client is an online leads generation agency. Most agencies in this industry are promising leads. However, most leads are not buyers. Ultimately, the final clients only want customers.

    Our solution:

    Rebranding the client with the slogan “Less Leads, more Sales”.

    The agency will therefore focus on bringing less, but more qualitative leads. It will also help his current customers to optimize the % of buyers from their database. Indeed, most companies have untapped opportunities within their current database. They can sell more to them, and increase the average order, and this should be optimized before investing into buying new leads.

  • Increasing the conversion rate.

    The client is selling bioresonance therapy machines to therapists and doctors.

    Bioresonance Sante

    Our solution:

    To create 3 step marketing funnel to automatically generate leads and turn them into satisfied buyers. Using our funnel made for them, the company doubled its profits during the first 12 months. After 16 months, the sales got multiplied by 8, and the profits by 4. See the full case study here.

  • Find a unique selling proposition and positioning.

    enfin-rentier

    The client is selling ecommerce trainings to teach how to earn money selling physical goods online.

    Our solution:

    To be the first in the world to focus on the passive income opportunity in the ecommerce field. The hammock logo is a reminder of the freedom the final customer really wants to reach. The black and white is used to convey the high-end quality.

  • Mapping out a full product launch campaign.

    The client has an email database of 15,000 subscribers, and 2700 clients.

    divine-renaissance

    Our solution:

    To find out exactly what the customers want to buy and to launch that product, instead of selling them a new idea. In a month of sales, the client made more money than her last business year.

FALL IN LOVE OR DO NOT PAY

Our Marketing House is the first to offer a full refund on our consulting offers.

TALK WITH A FRENCH WAY EXPERT

Our French Way experts will discuss directly with you to find out if we can help you reach your marketing goals, and how.

TALK WITH A FRENCH WAY EXPERT NOW!