To never have my dad telling me he loves me until very late in my life.
There is a difference between what is perceived to be communicated, and what is really understood by the person in front of you.
It gave me the empathy to know the difference between thinking we do give love and value to the customers, and knowing we really do.
Based on extensive research and one-on-one interviews with more than 50 of the most legendary CEOs of luxury brands in the world—from Louis Vuitton and Coco Chanel, to Dom Pérignon, Montblanc and Rolex — Tony Lux has identified how the most elite brands applied the French Way to their marketing.
Our Marketing House is the first to offer a full refund on our consulting offers.