Tony Lux focuses on the process necessary to create a luxury brand, the French Way.

Paris has been the number one tourist destination in decades for a reason. The same reason why French luxury brands are the most profitable brands in the world since decades. Now is the time to find out why and how. So that you too can surf on the industry of the future, for lasting profits.

This is the first keynote to deal with the challenge of building and growing a luxury company, the French Way - even if you start from scratch or don’t have any business idea yet. And of course, delivered by a real French.

Based on extensive research and one-on-one interviews with more than 50 of the most legendary CEOs of luxury brands in the world—from Louis Vuitton and Coco Chanel, to Dom Pérignon, Montblanc and Rolex — Tony Lux has identified how the most elite brands applied the French Way to their marketing.

This keynote is for corporates who:

• Want to start a business by attacking directly at the top of the high-end mountain…
• Want to add a luxurious brand to their existing product or service line...
• Are a manager or marketing executive in a luxurious brand group such as Cadillac...

Discover insider secrets to inject this romantic touch into your marketing, products and brands… to create an unforgettable experience for the clients. Now is finally the time for you to learn the French Way.

You can find more information about the founder here: https://www.tonylux.com/press-center/about

Fee range:

Call for booking fee.

Travels From:

Paris, FRANCE. Available upon request.

Available For:

Speaking engagements, moderated Q&A’s, keynote speeches, round table discussions, endorsements, meet & greets & social media posts.